Social Media Content Creators
What is GripTape:
Goal of the YouTube Channel:
GripTape is a company that helps young people pursue their passions, interests and desires to deeply engage in their own learning and development. They make it possible by giving each challenger the control of what and how they choose to learn. Small grants are given to the challenger to further their interests and further develop their passions. In addition, a champion is also provided to encourage them and push them along their challenge.
GripTape focusses on student driven learning both in and outside of the classroom. Reaching out to these students was a prominent issue GripTape was forced to overcome in order to enroll more students into their program. GripTape then thought to establish itself on multiple social media platforms such as Instagram, Twitter, Facebook, and Youtube. Cofran Media was tasked with building, managing, and monitoring their presence on YouTube. YouTube is a very important handle to GripTape due to the accessibility and popularity of YouTube. This channel was built as educational directory to showcase the various aspects of GripTape’s work on student driven learning.
Collaboration With GripTape:
The CEO/Founder of Cofran Media was a past challenger of GripTape and stayed in connection with the founder of GripTape through out and after completion of his learning challenge. The founder of GripTape, Mark Murphy, was very impressed with Cofran Media’s work during GripTape's design days, and Mark made the effort to reach out to the Cofran Media team to see if they were up for the task of building and managing the GripTape Youtube channel. Cofran Media accepted as soon as they got the offer and went all in on creating GripTapes dream of having a successful youtube into reality.
Our Process:
Working along side a great organization that puts their energy into encouraging the youth to take control of their own learning is amazing. We like to talk with all different team members of the organization and as many people that have some type of connection with them. Whether that be a challenger, a champion, or somebody on the GripTape team. Cofran Media is allowed to be in contact with GripTape challengers and champions to schedule interviews to produce a series for people to learn more about the GripTape challenge. Furthermore, the Cofran Media team is invited to all GripTape events to get footage and create video edits on what youth can do when they are given the opportunity to take control of their own learning.
