Social Media Content Creators
Social Media
Youtube
Millions of people use some form of social media throughout their day to day lives, whether it be posting a photo to instagram, or keeping up with a favorable Youtuber. Posing yourself as the best, is crucial when it comes to portraying in front of millions of viewers. Cofran Media makes people's content ideas become reality. The vision that Cofran Media has is to revolutionize the world through an individual's social media presence.
Cofran Media, an emerging business that was created in 2018 by Austin Cofrancesco during senior year at Engineering and Science University Magnet School (ESUMS) located in West Haven, Connecticut. Austin teamed up with a peer, Deon Griffin, to start the business off by working to help in area businesses establish and enhance their social media presence. The services provided by the Cofran Media team has all to do with content creation. Expertise in photography, videography, graphic design, and social media management. Team members of Cofran Media have past experiences in one of the fields of the services to make a dream team. The team works diligently and very productive at all times to meet the needs of our clients. The first big project the company took part in was creating videos and managing a youtube channel for GripTape, a local organization that runs a youth learning challenge for students to pursue the field of their dreams through scholarships.
Bloggers
A blogger a group or a individual that share their point of view of a certain topic or society
Design their brand, website, and visuals
Promote and market their content, products/companies
They also make money by selling their work like products/service or recomeding other products/ service.
Analyze their data to set new goals or see how much they’ve accomplished
Bloggers have a big impact on society because there's so much that goes on and we don’t know about it not until we start reading and sometimes we stand their and do nothing while other times we get inspired to do something to change what’s going on in the real world
Social media experts
"A lot more than just knowing how to post content. There are still a lot of folks out there who think social media is easy and free, neither of which is the case. In my opinion, the most highly sought-after social strategists all possess three main qualities: agility, the ability to analyze data, and passion.
-Sally-Anne Kaminski-
content must be high quality
creative and original
Individual interactions with you followers.
Influencers do this to make people feel like they matter instead of replying to a huge group at once.
the more influencers you have the more likely your to appeal to a company or get promoted for your work.
Famous people
Micro influencers
Today we look up to celebrities for either their accomplishments they’ve made over the years or the music, merchandise, products, they release
A couple of celebrities that have a big influence on fans and society are
Jennifer Lawrence, she sends a good message for young girls about body acceptance
Shawn Mendes he personally influences me with all of the honesty he has towards life and society. He speaks the truth.
Selena Gomez she speaks for young women with diabetes because she’s been through it and she wants to let the girls know it’s going to be “okay” and when they look at her they are relieved.
We all look up to a celebrity or love what they do but once they were in the same place we were, they had to go big or go home to be where they are today.
Micro influencers are normal everyday people who are known for their knowledge about some specialist niche.
They have a small amount of followers but they have a strong communities standing with them.
They are more easier to work with because they don’t have companies and brands begging them to collaborate
They advocate, will recommend or publicly support a brand or product.
They influence their close family/friends and then their friends influence others and keeps going like a cycle
Popularity:
Facebook is the most popular social media platform, was founded by Mark Zuckerberg on February 4, 2004.
Vimeo is another popular social media platform that is used the most, Vimeo is a way for filmmakers to share their originally videos with family and work. Also a way for promoting videos. (created 2004)
Instagram is a photo and video sharing app, was created by Kevin Systrom and Mike Krieger on October 6, 2006.
Snapchat was founded by Reggie Brown, Bobby Murphy, and Evan Spiegel on September 2011. Snapchat is a popular social media platform among teens today.
Users on Platforms:
Facebook has 2.23 billion monthly active followers (A powerful way to communicate with work and family). Facebook was originally named “The Facebook”
The students at Harvard University had access to “The Facebook” but that changed later in September 2005 when other schools started to sign up and from then it was know as Facebook.
In 2006 Facebook began to be more than just for education and it kept growing
YouTube has 1.9 billion active users monthly, YouTube is manly used the most for music videos, comedy, Vlogs, TV shows, guides ,recipes ,hacks ,etc.
Instagram has 1 billion active users monthly (free video and photo sharing app Instagram is used to promote companies, share ideas and thoughts. Sometimes Instagram is helpful for business
How Social Media Helps:
In 2019, Social media has 2.77 billion social Network users and it continues to increase. Social media could help with a lot of business work like:
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reduce marketing cost
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Increase sales
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Increase traffic to your business
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Improve ranking on search engines
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More engagement with customers/followers
Social media and YouTube both are very important and very helpful in spread messages and positive vibes
VIDEOS HELP INCREASE ENGAGEMENT WITH YOUR FOLLOWERS
1.
THEY ARE IDEAL FOR CREATING PROMOTIONAL CONTENT
2.
MAKES PEOPLE STOP WHILE THEY ARE SCROLLING THROUGH THEIR SOCIAL MEDIA TO SEE WHAT TYPE OF CONTENT YOUR PUTTING OUT INTO THE WORLD
3.
AN ORIGINAL WAY TO EXPRESS HOW YOU FEEL OR SEND A MESSAGE ABOUT A PROBLEM IN THE WORLD OR A ISSUE IN SOCIETY
4.
VIDEOS HAVE NO RULES OR NO RIGHT OR WRONG WAY, YOU DECIDE HOW YOU WANT TO PRESENT YOUR WORK TO THE WORLD
5.
CATCHES EYES USING COLORS AND THE EFFECTS
6.
VIDEOS DON'T JUST HELP THE PERSON THAT’S WATCHING YOUR VIDEO BUT IT ALSO HELPS WITH YOUR CONFIDENCE
7.
VIDEOS ARE RELATABLE
8.
YouTube History & GripTape YouTube
History Of YouTube:
YouTube was founded on February 14, 2005 as a dating site. When the site didn’t catch on, a business pivot was made that would change the world. Jawed Karim, one of the initial coders, uploaded a short video of himself visiting a zoo. Since then, YouTube has become a platform for people to share their pictures and videos with friends, family and the world. YouTube has gone on to become a free source of learning about algebra, to gardening, to building a model rocket. YouTube has also been embraced by the music world as a place to showcase their creations.
Creation of YouTube Facts:
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YouTube was founded February 14, 2005
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YouTube is one of many frequently used social media websites
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It was originally a dating site (upload videos of yourself to get to know people)
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Chad Hurley, Steve Chen, and Jawed Karim they came up with the the dating idea but as it went on it started taking a down turn.
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Jawed Karim was the first to upload a video after the fail of the dating idea, he uploaded a video of himself visiting a zoo.
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YouTube has a big industry which is worth 40 billion dollars
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YouTube has changed the world in many ways academics, sports, life, music, etc.
YouTube Industry
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Bought by Google for 1.65 billion
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Most of the biggest media corporations in the world use YouTube to share their content
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YouTube isn't just known for its entertainment Industry but also for the media industry as a whole
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YouTube isn’t just fun and games some “YouTubers” turn their videos into their careers
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YouTube works with multiple different companies which is what makes YouTube so successful in the entertainment industry and media industry
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The YouTube industry has been around for many years now. YouTube has changed people's views on what filming is. As of 2018 there are over 1.8 billion active YouTube channels.
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YouTube is the largest platform used the most
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YouTube also makes series and movies which gives more people a reason to be on it more. It’s basically combining Netflix and TV into one platform
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YouTube started off as a little seed and blossomed into a beautiful flower.
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What’s so amazing about YouTube is that everyone could find what they love to watch or could connect with a YouTube creator.
GripTape's Competitors
Veirtasium
Also known as the "element of truth" , is a popular Youtube channel that highlights all forms of science, ranging from physics; "Can Humans Sense Magnetic Fields" to engineering; "How Flexible Machines Could Save the World". With their 5.2 million subscribers. Veirtasium continues to be a large entity within the scientific community of YouTube.
Vsauce
Created in 2012, this channel markets towards people who are interested in learning more about how the brain works and reacts over time and in present situations. Overall, this channel creates videos directed towards psychology. They were created in 2010 by Michael Stevens and grew into a larger channel adding other sub-channels and creators. They make revenue by selling a “Courtesy Box.” This is a subscriptions box that includes different puzzles, experiments, plush toys and books. They also sell apparel which can come in the box as well.
SmarterEveryDay
Education through YouTube has a larger following than one would initially expect. The channel SmarterEveryDay can show any viewer that science impacts the daily lives of every person. They have 6.3 million subscribers. They were created in 2007 and have been posting sporadically ever since. SmarterEveryDay creates content surrounding world exploration in regards to science. They make revenue by using patron as well as partnering or being sponsored by businesses or organizations.
Google Ads:
A way you could promote your YouTube channel is by adding google ads. Target your audience ( four questions that need to be answered before launching your ad)
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Who
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What
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Where
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When
You should work with many different types of ad formatting. It is important to create an ad that is different, that tells a story in a short amount of time. Brainstorm different ways to present to your audience. Write a friendly tittle
Affiliate Marketing:
It's a way of earning a commission by promoting other company’s products. You can also find a product that you enjoy using, promote it and earn a small piece of profit for each sale that you make. A couple things to keep in mind when exploring this option is to:
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Have a good product idea
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Validate your idea
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Create your product
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Finding affiliate program partner
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Have an audience that is hooked with your product that your trying to sell
Channel Membership:
Channels using this feature are able to earn revenue when viewers purchase a membership to get public badges, emoji, and access to creator perks offered by the channel from time to time, via monthly recurring payments.
Analytics
Data to the left shows the audiences interaction with the youtube videos. As seen you can see the amount of shares, impressions and amount of posts for the GripTape youtube channel.
The data to the right shows the interaction type on the youtube videos that were produced. The specific types are comments and likes, and we averaged among all videos
Expert Input
Nick Salluci, MBA, is an advisor at Cofran Media who made a career off of business management. One of the main focuses on social media management. Nick offers much needed advice as well as running focus groups with the team to further enhance the services we provide. Nick works closely with Cofran Media’s CEO, Austin Cofrancesco, to learn the ins and outs of business management. Cofran Media is grateful of Nick Salluci’s involvement in Cofran Media.
- Nick Salluci
Mike Clarke is another advisor here at Cofran Media. Mike has spent years as a social media manager. Now retired from social media management, Mike advises Cofran Media on the social media aspect of the company. Cofran Media revolves around social media, which means a lot of focus must be on the management of the social media. Mike presents much needed expert input to ensure that Cofran Media stays afloat within their target audience.
- Mike Clarke
Works Cited
“Company Info.” Facebook Newsroom, Facebook Newsroom, newsroom.fb.com/company-info/.
“More Stuff.” Vimeo, vimeo.com/about.
Lagorio-Chafkin, Christine, and Christine Lagorio-Chafkin. “Kevin Systrom and Mike Krieger, Founders of Instagram.” Inc.com, Inc., 9 Apr. 2012, www.inc.com/30under30/2011/profile-kevin-systrom-mike-krieger-founders-instagram.html.
“Top U.S. Social Media Apps by Reach 2018 | Statistic.” Statista, Statista, www.statista.com/statistics/579334/most-popular-us-social-networking-apps-ranked-by-reach/.
Salman.aslam.mughal. “Snapchat by the Numbers: Stats, Demographics & Fun Facts.” • Snapchat by the Numbers (2018): Stats, Demographics & Fun Facts, 6 Jan. 2019, www.omnicoreagency.com/snapchat-statistics/.
Cheetah Report for 2018.02.03 by Cheetah | Steem. steemd.com/@cheetah/2018-02-03.
medium.com/@obtaineudaimonia/how-youtube-started-719333720eb5.http://videonitch.com/20
Edwards, Jim. “Yes, You Can Make Six Figures as a YouTube Star ... and Still End up Poor.” Business Insider, Business Insider, 10 Feb. 2014, www.businessinsider.com/how-much-money-youtube-stars-actually-make-2014-2.
Rosenberg, Eric. “How Youtube Ad Revenue Works.” Investopedia, Investopedia, 20 Oct. 2018, www.investopedia.com/articles/personal-finance/032615/how-youtube-ad-revenue-works.asp.
O'Connell, Brian. “How Much Do YouTubers Make? Revenue Streams and Top Performers.” TheStreet, TheStreet, 12 Oct. 2018, www.thestreet.com/technology/how-much-do-youtubers-make-14743540.
“Veritasium.” Veritasium, veritasium.com/.
Vsauce. “Vsauce.” YouTube, YouTube, www.youtube.com/user/Vsauce/about.
destinws2. “SmarterEveryDay.” YouTube, YouTube, www.youtube.com/user/destinws2/about.